Marketing Manager, Endoscopy Iberia
Location: based in Iberia (Spain or Portugal), preferably within the area of Madrid.
About the role:
Core objective of this role is to support the relevant product franchise(s) in achieving the goals and objectives of the Endoscopy division. This person should drive the achievement of business growth through focused market/competitive analysis and the development and execution of a tactical marketing plan in coordination with the sales and marketing organization.
In this role, you will be responsible for:
Market Development: Develops and is responsible of the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities; Creates and manages physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Develop creative approaches to market existing/new products; Assists in creating reimbursement strategies.
Product/Market Management: Responsible for developing and coordinating product trainings for local sales force; Facilitates Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Help the local franchises sales force with active field support; Actively participate in local sales meetings, participate in main customer events; Develop and implement launch strategies; including launch package.
Building and Maintaining Relationships: Establish relationships with key though leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
Planning and Analysis: Maintain product forecast, including inventory analysis; Develop operational product launch strategies - identify product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis: Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans; Understands how product profit/loss is impacted by consignment plans, national contracts, etc,; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives; Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc).
Budget Management: Understands P&L and owns the marketing budget for the region.
Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface of Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addresses, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the messages of compliance to internal and external customers for all events and campaign.
What are we looking for in you:
Bachelors or Masters degree in Business Administration; Marketing; Engineering or equivalent
5+ years of marketing experience in the healthcare, preferably medical device industry
Experience working with complex product portfolios in the medical device industry.
Experience working in a highly matrixed and geographically diverse business environment.
Analytical skills: proven ability to develop tracking tools and assessments.
Being proactive and a strong communicator and team player with ability to effectively communicate at multiple levels in the organization.
Leadership attitude, with preferable experience in people management of small teams.
Excellent planning and organizational abilities.
Good command of MS Office applications.
50% travel time within the country (Iberia) and the region (Europe).
Excellent written and verbal communication in Spanish and English.
What can we offer to you:
Permanent working contract with attractive benefits, such as:
Private Health and Life Insurance
Attractive Pension plan
Ticket Restaurants
Free snacks and coffee in the office
Office gym
Company car
Work life balance
Hybrid working schedule
Working in an international environment
Inspirational colleagues & culture
Location: based in Iberia (Spain or Portugal), preferably within the area of Madrid.
We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions (like recruiting, hiring, job assignments, and promotions) based on a persons age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
Boston Scientific
Fecha de publicación: 17/01/2024
