Fintech Enablement Manager

As the GTM Enablement Manager for Fintech, you will play a key role in equipping internal go-to-market (GTM) teams with the necessary tools, resources and strategies to effectively bring our fintech solutions to customers.
Youll report to the Director of Product Marketing - Fintech, partnering with Product Marketing Managers and product content creators, to develop activities to equip sales enablement and customer engagement to speak to the value fintech solutions provides our customers.
You will be instrumental in driving awareness and understanding amongst internal GTM teams of fintech product launches, develop learning paths and overall bringing alignment on customer engagement approaches. This role is essential in fostering internal understanding in others, and inspiring confidence in the use of our fintech products.
In this newly established role, you will have the unique opportunity to shape its trajectory. Collaborating cross-functionally with Mewsers, especially Mews University, centralised Enablement team and the People team, you will be a champion for the benefits fintech solutions can bring to our customers operations.
Moreover, youll use your fintech writing expertise to help us deliver against our ambitious targets. Challenging? 100%. Fun? You bet!
Your mission, should you choose to accept it:
Strategic Development & Market Alignment:
Craft comprehensive GTM strategies that include positioning, messaging, and content design to ensure successful market entry of fintech solutions.
Act as a bridge, coordinating closely with product marketing and GTM teams to align sales strategies with company objectives and drive collective success.
Stay informed about the fintech product roadmap and marketing campaigns for seamless integration into sales enablement initiatives.
Training & Enablement:
Design, support, and run comprehensive fintech inc. payments training programs and enablement content.
Conduct both initial onboarding and ongoing training initiatives to provide sales and customer success teams with in-depth product knowledge.
Ensure that training materials are current, reflecting the latest product features and market trends.
Provide ongoing coaching to help the sales team apply methodologies effectively in their activities.
Content Creation & Management:
Oversee content creation ensuring all materials support sales efforts accurately reflect the value story.
Develop a repository of fintech sales collateral such as presentations, data sheets, case studies.
Create and maintain comprehensive enablement content for educational platforms.
Ensure training materials are detailed, accurate, and user-friendly to maximize understanding and application.
Performance Monitoring & Continuous Improvement:
Continuously assess the effectiveness of training programs and enablement content using metrics and KPIs to assess performance.
Adapt training strategies to keep pace with evolving fintech products and market dynamics.
Make data-driven improvements based on feedback and changing market needs.
Feedback Integration & Customer Success:
Establish mechanisms for incorporating customer feedback into enablement content.
Ensure that teams can address customer needs effectively through updated strategies.
Act as a key go-to resource for GTM teams when needed.
Mews

Fecha de publicación: 27/07/2024